Product and Service Innovation – Dangers and Tips

The management crew has finished their strategic evaluate and they may be assured of the employer’s new positioning. They are clean at the precise marketplace that they’ll dominate. Organic boom via product innovation inside their precise marketplace appears appealing however realistic steerage is skinny at the ground. A few minds really well worth sharing:

Big Picture

Recessions are a fantastic time to innovate! Big corporations spent nearly as a great deal on R&D withinside the final area of 2008 as they did in 2007 (28 big US organizations spent simply 0.7% much less in that period). Comparing Apple and Motorola after the final bubble burst is interesting. Apple extended R&D from 1999 to 2002 with the aid of using 42%, Motorola slashed spending with the aid of using 13% in 2002.

Coca-Cola currently introduced a small however critical funding in a quickly developing UK employer that dominates the Smoothies marketplace. Google and the iPod are fantastic examples of innovation being performed throughout hard instances.

GE is hooking up with Intel to assault the Healthcare marketplace. Innovation comes in lots of forms, products, offerings, transport mechanisms. The present-day fascination with cloud computing/SaaS being an instance of the latter. Re-engineering consultancy offerings exploded throughout the recession of the early ’90s. The explosion withinside the eco-machine of iPhone apps is but every other instance of innovation in hard instances, 25,000 apps, 800m downloads!


Of direction now no longer all R&D is powerful and aggressive benefit is received with the aid of using clever making an investment now no longer simply any funding. Feature creep is well-known withinside the software program global in which the short majority of state-of-the-art functions of Excel are in no way touched with the aid of using the common user. Validation is essential.

Will the client observe those investments? Innovation desires to be idea via all of the manners to the utility on the give up user. How are your improvements enhancing lifestyles to your clients, how is your client’s overall performance enhanced? Be cautious additionally of constructing for the brand new recessionary buyers.

By the time your product involves the marketplace possibly your target market has moved on. There desires to be quick-time period and long time thinking. Recessions may be brutal on production-led generation corporations and errors incorrect instances can harm however in awful instances they may be fatal.


I accept as true with there may be a sturdy argument for simplification. Cash constraints pressure us to make hard choices. ROI on new product improvement desires to be watertight. Validation with key clients and speedy powerful pilot schemes can be the quality manner forward. Leadership groups frequently make the error of throwing time and highbrow bandwidth on 80% of the goods that do not make great deal of money. Focus on your quality 20% and lead them to top-notch.

Create massive gaps in the competition. By the manner, client requests may be horrible motives for constructing new products, until they may be organized to make investments along with you and convey a few truth to the outcome. The secret is to construct rigor into the “enterprise end result” that may be performed with the aid of using your innovation.

Of direction innovation can relate to new applicable carrier services as evidenced with the aid of using; answers round Y2K, Six Sigma consulting, and Sarbanes Oxley advice. Business version innovation is likewise an interesting region of boom whilst blended with fantastic product innovation. In precis as with every boom initiative, suppose via how your clients and possibilities may set up your innovation. Ensure your innovation provides an enterprise end result to your client, which is easy to understand. Better still; get your early adopters to testify that it absolutely works!

The Portfolio Partnership repositions corporations organically and/or with the aid of user acquisition. Our mantra: corporations are both top-notch or invisible. We paintings with our customers on 3 ranges of growing intensity, beginning with advisory, transferring to operational and doubtlessly taking an fair funding position.