How Strong is Your Personal Brand?

Successful manufacturers are memorable, special and feature an excessive diploma of recognition. They also are primarily based totally on intangible values that construct agree with and credibility withinside the minds of others.

How are you able to observe the standards of branding in your very own non-public profession and existence?

To discover how robust your non-public emblem is, solve those 10 questions:

1. WHAT IS YOUR PURPOSE AND VISION?

Strong non-public manufacturers want a platform on which to be constructed. Your imaginative and prescient is an outside view of what’s viable a good way to attain withinside the world. Your reason is the inner force and causes you have been placed on this planet. Clarity with those questions will assist your non-public emblem to attain carry-off.

2. WHAT ARE YOUR STRENGTHS AND WEAKNESSES?

What are you actually top at? What comes obviously and what’s tough paintings? What is your gift? Find the solutions to those, and lead an existence of fulfillment in place of a hard life on warfare street.

I will by no means neglect the parting phrases of my Human Resources Manager after I left the Australian Broadcasting Corporation after becoming a member of as a fresh-confronted University graduate 12-years earlier. He said, “Tom, you already know what you do well? Present!”. Simple, direct, and clean. Since that moment, the mild bulb internal my head has by no means shone brighter, and I actually have constructed a hit profession as an expert public speaker.

3. WHO IS YOUR TARGET AUDIENCE?

You must speak your non-public emblem to those who matter. Many of you could have heard me inform the tale of my studies as an elite hammer thrower. My message is that you could throw the hammer the furthest, however except the hammer lands withinside the marked quarter it isn’t always a prison throw. And so, the furthest throw does now no longer always win the competition.

Marketing and private branding are lots like that. You can waste quite a little effort, power, and resources (and of course ‘grunting’ in case you are a hammer thrower!) for little result.

Your goal marketplace is like that hammer throw quarter marked out at the field – purpose to land your exceptional throws in that concentrate on and you’re much more likely to conquer your competition.

4. WHO ARE YOUR COMPETITORS?

Speaking of competitors, who’re they? Who are you truly competing against?

In hammer throwing, I discovered I ought to beat bigger, more potent athletes through having a higher technique, extra recognition, and a capacity to carry out beneath neath strain conditions whilst it subjects most. Life is like that and your non-public emblem desires to rise up whilst the warmth is on.

5. HOW DO I BEST REACH MY TARGETS?

What is the exceptional approach to place your emblem in front of capacity customers, customers, or employers? Is it via giving presentations, writing articles, or networking? I recognize from revel in and due to the fact extra than 7,000 marketing, media, and control specialists in 15 distinctive international locations read ‘Media Motivators’, that my normal eZine works for me. I continuously evaluate remarks made approximately by my mag and take all hints and help very seriously, seeking out possibilities to improve.

6. IS YOUR BRAND CONSISTENT WITH YOUR PROMISE and VALUES?

Truly wonderful manufacturers supply on their promise. Do your emblem attributes shape your promise and does this align together along with your non-public values and what you virtually supply? Your values, emblem, and carrier shipping all must be aligned.

7. IS YOUR BRAND CLASSY, CONGRUENT AND CLEAR?

Many of you who’ve visible I talk stay or on video might also additionally have by no means observed that for each speech I’ve executed over the last four years for a commercial enterprise audience, I actually have continually worn a pink tie. Is this due to the fact my spouse continually buys me pink ties? No!

My company shade is pink (in picture layout phrases that are referred to as a PMS and every specific shade has a PMS code) and I need to provide a robust, constant, and clean photograph and presence whilst in front of an audience. My tie suits my banners, which in shape my commercial enterprise cards, which in shape my website, which in shape my books, which in shape my ….. you get the drift.

I recognize a fellow speaker whose shade is purple. By the manner, why did I select pink? Power! Lust! Passion! No, my goal marketplace is Asia and in Asian lifestyle, pink is a shade means that prosperity and wealth. My intention is to carry prosperity and wealth to the customers I paintings with. You will also be aware, the wide variety of eight is likewise fortunate in the Asian lifestyle for equal reasons. Hence my smartphone wide variety carries as many eight’s as viable, and my commercial enterprise is called ‘8M’!

8. IS YOUR BRAND MEMORABLE?

Strong non-public manufacturers are constructed on stories. Often those are first-hand studies of overcoming hardship, non-public demanding situations or obstacles.

The non-public emblem of former US President Bill Clinton is a traditional example.
The reality his father died whilst he become young, his mom become a nursing assistant and he become born in Hope, a city of 10,000 humans facilitates positioned his fulfillment and success in context. The building at the feel of the future theme, the black and white photograph of Clinton as a 19-12 months antique assembly President Kennedy whilst on a youngsters management camp, captured through a Reuters photographer has been used to wonderful impact to boost his non-public emblem.

What is your ‘signature tale’ this is specific, memorable, and facilitates you to stand proud of the crowd?

9. IS YOUR BRAND TANGIBLE?

Branding facilitates to creation a photograph withinside the thoughts of purchasers and might assist make
intangible ideas, offerings, or values extra tangible. Anything that facilitates your non-public emblem to end up extra tangible is important. You can experience and contact these items which include commercial enterprise cards, add-ons or maybe the garments you wear. For example, is your pen you operate whilst assembly a capacity purchaser a Mont Blanc or disposable Bic? If the latter, what does this carry approximately your emblem?

10. HOW OFTEN DO YOU REVIEW YOUR PERSONAL BRAND?

Strong non-public manufacturers evolve over time. They are modified (I keep in mind my early paintings – I by no means wore a pink tie!), prolonged, and made more potent whilst continually final proper and genuine to the man or woman at the back of them. The exceptional manner to do that is to continuously study and examine what works and what doesn’t. Like existence itself, a completely unique and remarkable non-public emblem is an adventure in place of a destination.